When it is not coming in uninvited through your front door, it is through the television that the most severe economical crisis in the Portuguese democracy invades Portuguese people’s homes. Between the daily news, the big stories and multiple commentators’ analysis, news blocs are dominated by it. In television, as in newspapers, people face scenarios which two years ago were pure and simple taboos: Greece’s exit of the euro or the implosion of the eurozone itself. An all time new vocabulary comes in with words such as “Eurobonds” or “spreads”. Just as those reality-reflecting ads. Live and colors, always.